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Current Market Trends and Future Opportunities

This research covers the following aspects:
- Infrastructure as a Service;
- Platform as a Service,
- Software as a Service,
- Cloud Storage,
- Private/Internal Clouds.

Commodity Infrastructure as a Service (IaaS) is the core of cloud computing. Trends show Iaas is getting more and more used and this is also reflected in the revenues of commodity Iaas providers, which has increased rapidly. Although this trend a survey shows users are still concerned about its usage. As a matter of fact only small businesses entrust Iaas providers with mission-critical applications, while large organisations use it to test and develop new applications or to host less-critical applications.
In the future commodity Iaas will provide new, specialised offers and will be use by more companies, which are now looking for more operational data and more control.

Enterprise IaaS clouds provide on-demand access to computing and storage resources. The difference between enterprise IaaS and commodity Iaas lies in the target (adoption rates and market size): the latter is focused on a greater number of small deals.
Even though Enterprise IaaS is running VMware at the hypervisor layer in order to capitalise the frequency of VMware within many corporate data centres, IT executives still prefer hybrid cloud, which is a combination of public and private cloud resources.
In the future enterprise IaaS providers should harden their clouds for enterprise applications: if they want to attract more enterprise developers, they have to loosen access to their platforms; as alternative IaaS developers could choose the hybrid model.

Also Platform as a Service (PaaS) is increasing, because it promises to radically change the way applications are developed, deployed and managed but remaining dependent on individual developers, web startups and enterprise developers. The main Paas problems concern lack of control and lack of choice.
Thanks to the investments by large vendors, the advances in control and choice and the increasing popularity of web and mobile applications, PaaS systems will continue to grow.

Software as Service (SaaS) has the biggest share both in terms of users and revenues.
In the future SaaS will keep growing both on new applications, on integration of data and services and on users.

Cloud Storage is the independent storage services in the cloud par excellence and is the most deployed cloud services worldwide. Although it is mainly used to backup data, it can also be used as primary file- or content-storage options for web applications.
Although cloud storage is risk-free as data is stored somewhere else and doesn’t need to be accessed by production applications, cloud storage is not really good at primary storage because of its need for high levels of features, network performance and availability.
In the future cloud storage has to keep innovate on primary storage for enterprise applications in the cloud and on data-trasport because users should to be able to upload and download primary data not only from public Internet. Moreover new privacy regulations need to be provided.

Private Cloud is the delivery model chosen primary by large enterprises and risk-averse businesses, although more traditional businesses are starting to use it, too.
At the moment there are two interesting trends taking place: the advent of PaaS software designed to run on private clouds, and the OpenStack.
In the future advanced hybrid cloud capabilities and innovations regarding higher-level features and specialised functions are expected.

Cloud Computing: Current Market Trends and Future Opportunities

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